The Marketing of Batman Returns

[phantom stranger]

Interesting article I came across...

Choice quote:

Would that mean a third installment in the bat saga?

Though Mr. Friedman demurred at answering, Tim Burton, the director of both bat movies, said in an interview in the July issue of Premiere magazine that the odds were "50-50."

http://www.nytimes.com/1992/06/09/business/the-media-business-advertising-batman-returns-but-brings-far-fewer-t-shirts.html

[The Joker]

Nice article.

Well, Tim's smart. It's either he was using a negotiating tactic by saying, "It's 50-50" at that point in time before the films release, or he could have very well been hinting at the fact that he was well aware that Returns wasnt more of the same that general audiences were likely expecting in 1992, and the chances of another sequel with Burton attached was indeed, 50-50.

[phantom stranger]

Or perhaps it was a subtle hint that a certain coin-flipping maniac might be making an appearance...

[The Joker]

Ooh, good call.